Website Marketing Consultants

In addition to website marketing, I own an offshore software development company. A few years ago I met a marketing consultant from Australia and asked him for advice to market my own company. He gave me a really valuable action plan and shared how he made $570k for a client of his in 37 minutes. It’s not easy, but it’s worthwhile if you’re willing to invest the time and energy.

Took some time to think about this..
I don’t think I’m the right guy for the job – but I’d like to help you.
I want to point you in the right direction.

Your blog is an awesome lead generator.
It seems like the issue is getting as many people to the “next step” as possible. You need to capture details, or get them to contact you, or get them onto a database.

If I were you, I’d use what’s working well – talking about things that don’t work well with outsourcing – as a starting point.
An eBook – perhaps “Are You Making These 7 Common Outsourcing Mistakes?”.

Get as many people on an email list as possible. Keep communicating with them about outsourcing (in the same way that you communicate in your blog) and at the end of each communication, offer them your services.
Similarly, have a small box at the bottom of each of your blog posts inviting people to trial your outsourcing services.

Driving traffic (visitors) to your site is another issue.
I’m a big fan of Adwords – it costs money, but if you can’t pay for leads, you don’t have a business.
Drive Adwords leads into a brief salesletter promoting your ebook. Here’s an example of a salesletter that does a similar thing: http://www.alliancesoftware.com.au

Blogging gives you some leverage too.
Look for places that you can guest-blog. anywired.com might be a good place. Go through the Technorati top 1000 blogs, and look for anything that’s relevant to you.

On any page that you ask for people’s details, make sure your face is on it.
Not badly, but you have an Indian name – it would be easy for someone to assume (incorrectly) that you were another “Bob from Bangalore”
You need to differentiate yourself.

Once you have a few thousand subscribers to your blog (or people on your email lists), consider putting together a book.
All you will need to do is copy the information from your blog, rework it into a book format, and publish. You can publish yourself through Lulu and be sold in Amazon, or try for a publisher – although it’s much harder to do in America than it is here in Australia.
Books are incredible lead generators. If you can find the right “hook” (like Tim Ferriss did), you can expect to sell tens of thousands of copies. A large percentage of these people will get on your database. If this happens, you’ll never have a problem with leads ever again.

The final point (the book) is how we collected enough leads to do our $570,000 in 37 minutes. We had 7,000 people on a database, published a book. Those 7,000 people bought (plus plenty of others) and the book was an instant best seller.
Once the book was a bestseller, we received massive publicity for it, sold 100,000 copies, and went from 7,000 leads to 21,000, to 47,000 practically overnight.
Those 47,000 told their friends, and pushed the number up to around 60,000.
We ran out of products to sell to them… so we sent out a survey… And asked them what problems they were having, and what they wanted to buy.
They told us… We created a product that specifically addressed their answers… Built some anticipation around the product, giving people “teasers”. When we launched, we took 37 minutes to completely sell out – netting $570,000 in sales.

Pretty cool huh? Now think about how you can apply this advice to your own business.

Technorati Tags: internet marketing, online marketing, web marketing, website marketing

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